Top Reasons To Use Heatmaps During Your Marketing Campaign

You’ve probably wondered how you could increase the effectiveness of your marketing campaigns. This is already a key factor in the life of websites these days, as it is very important to stand out from your competitors due to the constant competition.

There are plenty of platforms and opportunities in the life of online businesses that can be useful in the field of marketing. However, this is not easy.

Here’s how you can create the best marketing campaigns with a modern data visualization tool.

About heatmaps

Heatmaps are an analytical tool that uses high-quality data as its foundation. It’s mostly used to determine the most effective aspects of your website and how users interact with it.

Warm colors are used to represent the sections of your website that are effective, while cool colors are used to show the parts that are less effective. It can be used to determine which products, colors, and CTAs work best in your online store.

In addition, this method is perfect for examining the behavior of your visitors on your website and the source they come from. With this information in mind, you will be able to identify the central object and the individual elements of your marketing campaign.

In addition, these data visualization tools can help you determine on which platforms you should increase your marketing activity.

Depending on your goal and what you want to measure, you have a variety of tools at your disposal:

• Scroll heatmaps
• Click heatmaps
• Segment heatmaps
• Mouse tracking heatmaps

Each tool will give you different information that you can use in each of your marketing campaigns. Let’s see one by one.

Scroll heatmaps

These tools primarily provide answers to how long users scroll through your website. Surely the question arises in you, why would this be relevant to marketing?

Just think about it. Who said that your marketing campaigns can only run outside of your website? The ads and special offers on your page are just as important as a social media campaign, for example.

This is when scroll heatmap analysis comes into play.

You can use it to indicate your products, services, or potentially relevant information in an area where your users will undoubtedly read.

For example, if you want to place a banner ad on your website or a pop-up window to ask your visitor to sign up for your newsletter. With the help of this tool, you can perfectly determine the most suitable place for these marketing tools.

Scroll heatmaps are frequently used to examine the blog interface since it allows you to insert links to your products or other relevant links in the most appropriate location. Sounds good right?

Click heatmaps

We often call these tools the traditional heatmap. Based on clicks, it determines which parts of your website are effective and which are not.

It can be used to determine which subpages your users use the most, as well as which buttons, CTAs, and colors performed best on your site.

This tool is critical for the creation of an efficient marketing campaign. With click heatmaps, you can place the most effective CTA text in your marketing campaign, which will increase the chances of more traffic coming to your website.

It also helps a lot in the creative part of campaign planning. During the analysis, you can find out which colors, buttons, and motifs were the ones that were popular on your website.

Keep in mind that some of your target audience is already present on your website. So, this information is completely true for your target audience.

We recommend that you make sure you display the elements, colors, or motifs that click heatmaps consider effective. This can greatly increase the success of your marketing campaign.

Segment heatmaps

One of the most significant tools in developing a successful marketing strategy. It illustrates how visitors from various sources utilize your website and highlights the source of your traffic.

Each source’s visitors are labeled with a different color to make it easier to compare their activity. Sounds good right?

With the help of segment heatmaps, it will be completely clear to you which resources are the ones that contribute the most to the success of your website. You have two options here:

• Increase marketing activity on sources that generate less traffic
• Increase marketing activity on sources that are already performing well

However, both options can work, both have advantages and disadvantages.

If you increase your marketing activity on poorer-performing platforms, activity may decrease on better-performing platforms indicated by the tool. 

If you increase your marketing activity on the high-performing surfaces further, then the worse-performing ones will not increase and in the end, these resources may not generate traffic at all.

We recommend that you always invest fewer resources in resources that segment heatmaps have rated as less performing. This will allow you to create a balance in your traffic.

In addition, segment heatmaps provide guidance in your business. If you see that a large percentage of your visitors come from search engines, you have to place PPC ads. If social media has generated the most traffic, then you have to create social media videos, posts, or ads.

You wouldn’t have thought that heatmaps would help you so much, would you?

Mouse tracking heatmaps

These tools are still relatively new among data visualization methods. They actually include a combination of two tools, the functions of session replays and heatmaps.

Session replays are a kind of replay on your website. Imagine that you started the screen recording on each user’s computer. 

It allows you to see what they are clicking, how they are moving the mouse, what they are reading, how they are behaving. It can be very interesting.

This feature has been combined with the main function of heatmaps, so to show which areas perform well and which perform worse.

The importance of session replay functions is unquestionable when it comes to a marketing campaign. 

You can use it to find out which subpages you may have to advertise or which of your products are worth displaying in your ad. So, mouse tracking heatmaps can be a huge help in creative campaign planning too.

Conclusion

As you can see, website analysis contribute greatly to the success of your marketing campaign and, with it, to the effectiveness of your webshop.

We recommend that you use the aforementioned tools in combination, so you can get more complex data and you can save time. In addition, of course, you can use other analysis methods, such as A/B tests, to get an even more accurate picture of your current situation.

The Secret of Great Content: Boost Your Traffic With Your Blog

Nowadays, we have billions of websites, we can shop in seconds, we can send a message anywhere in the world for free, and we have a wealth of information.

If you have a question, you will definitely go online. No wonder, since after a little browsing you’re sure to find the answer to your question and you won’t have to spend days looking for books on the subject.

But why is it worthwhile for online businesses to provide you with free information and operate a blog interface? In the following, we will look for the answer to this question.

Providing quality content

In the past, the emphasis was on quantity and not quality. Websites have shared a huge amount of content, including links, on their interface or their partners’ websites.

This has changed over time as search engines, including Google, have begun to penalize websites that contain “spam” content. The focus has shifted from quantity to quality, as this has been a big part of the success of the business.

This is still the case today; many online businesses operate a blogging interface to be considered useful by search engines and thus rank higher in the search results. And a higher position will mean higher organic traffic for websites.

Of course, this is not as simple as it sounds, as for the increased conversion rate and more favorable positions websites have to be seriously fought. Articles of the right length and structure should be shared at regular intervals that suit the target audience of your business, and the placement of links will be paramount as these will be the ones that add value to your blog space.

It’s a huge job, but believe us it’s worth it.

How can it increase traffic?

As mentioned, blogging sites are very important in search engine rankings, so you can organically increase your conversion rate. But what other opportunities do you have to increase your sales by your blog platform?

· Remember the measurements

· The location of the links is very important

· The topic of your blog can determine the number of your purchases

· Involving the blog interfaces of other websites is key

You must be wondering what you could measure on a blog interface? Remember, the success of any business is based on continuous measurement and tracking. This is no different in terms of blogging and conversion rates.

For textual content, first, you need to analyze how long your visitors will read that text. This is important because with that you will be able to place links to your products in the most effective places that are responsible for increasing your conversion rate.

A perfect method to measure this is to use a heatmap analysis. Heatmaps show frequented places on your website, warm colors indicate popular and cold colors the less popular places.

With this in mind, you can be able to gauge the behavior of your visitors on your blog interface and place links to your product in the bars marked in warm colors. If you do not have the opportunity to perform a heatmap measurement, then as a basic rule, keep in mind that the links above the text are always more valuable, because people visiting your website will be more likely to encounter them.

Links to your own product can increase your conversion rate by up to 5-10%, which is a huge number knowing that it won’t cost you much.

The power of the topic

It doesn’t matter what content you share on your blog interface. We often encounter cases where a website writes and shares content on all topics. Don’t make this mistake.

Obviously, your online business also has a main profile that is usually consistent with the product. Insist on this.

This is important because your visitors and returning customers are curious about this main profile and nothing else. For example, if you have a website that sells IT products, don’t start writing about conversion rate optimization or rabbit breeding because you will lose your credibility and your visitors will no longer find you authentic.

Credibility is a very important factor as it is the process by which visitors can become customers. There may be people who have been learning about your blog for years but have never bought from you. Once he has a problem that your product can solve, he will definitely buy from you and not from one of your competitors.

Remaining with the previous example, if you sell IT products, write about the newest laptops, compare phones, or even showcase your products in 1-1 articles. This is why they visit your blog interface and nothing else.

Take cares

Finally, here are some important things to keep in mind when creating an effective blog that will greatly increase your conversion rate.

· Be SEO-friendly

· Use social proof or comments

· Advertise your content

Be SEO-Friendly

You’ve probably heard of the importance of SEO. This concept also comes up in the topic of blogs.

When you write articles, there are several things to keep in mind in addition to placing links:

· Break down the text into smaller details to make your content more readable and search engines will perceive it better.

· Pay attention to your keywords. The keywords that are important to you must dominate the text, but here again, strive for naturalness.

If you run a web analytics website, your keywords will focus on that topic. Therefore, the terms “website analytics” or “website measurement” should dominate the articles.

These are very important factors from an SEO point of view, which will definitely increase your conversion rate.

Use social proof or comments

Allow your visitors to value your website and to comment on your blog interface. This can increase your visitors’ confidence in you.

The most reliable source for people is the opinion of other people. If they read good things about you from other people, they won’t even think that your product may not be right for them.

This is a great way to increase your sales and thus your conversion rate.

Advertise your content

Basically, running a blog platform doesn’t cost you extra money, it just takes time. But why not invest some money when it could affect your sales?

We encourage you to promote your articles on social media platforms. Keep in mind that the primary role of social media is still to provide information.

Advertise articles about your products that include links to the product. Your potential visitors will say, “finally he’s not trying to sell us anything,” since you just shared one article, that’s not such a sin.

People will meet you and your product in a way that they will have a positive opinion of you. This is a very effective way to increase your conversion rate.

Conclusion

As you can see, the blog interface means a lot more than a set of educational articles. We recommend that you start using your articles to increase your sales by following the previous few tips, as this is a cheaper and effective way to do so.

We hope we can help!

How to Plan a Year of Great Content on a Small Budget

In today’s marketing climate, content is everything. People want to consume content that interests them and it’s something that influences their buying decisions significantly. This is why Australian businesses are making strides to improve their content marketing strategies at all costs.

The problem is that content is expensive to make. At least, this is true of quality content. When you want to consistently pump out tons of articles, videos, or webinars, you need to be able to finance it well. However, there are some creative options that allow businesses to improve their content without spending too much. It makes the process a lot simpler.

Use what you already have

If your website has been running for any amount of time, it’s likely that you already have quite a bit of content featured on it. While you should be looking towards producing fresh, new content, it would be wise to take a look at the content that is already present.

Obviously, you shouldn’t re-use the content in a way that resembles plagiarism but rather restructures it. If you have a bunch of articles that deal with a certain topic, why not combine them into a comprehensive super-guide that encompasses the whole topic?

It’s a great way to get more bang out of your buck for the content and to provide a very good learning resource for website visitors. Plus, current SEO trends recommend creating more comprehensive pieces of content, so this would provide you with double the benefit.

Branch out into new fields

You can make countless iterations of any form of content. However, focusing on just one will still limit your business. Not to mention, you need to spend more and more to create innovative and interesting content on a regular basis, especially if you only stick to one form of media.

This is somewhat easier to manage when you branch out into other types of media. It’s a key part of business personalization. If your marketing team deals primarily in written articles and text posts, it might be time to try something different. In today’s marketing climate, videos are all the rage. They can dramatically increase viewer engagement and keep them occupied for quite a while. The only issue is that they tend to be expensive the longer they are.

You don’t have to go all out with your marketing content. Even short videos and other forms of visual content will keep viewers engaged to an extent. Infographics are another very effective form of content, and they’re ridiculously shareable. You’ll get lots of backlinks with a quality visual content plan, so keep that in mind.

Invite contributors

After a while, writing from the same standpoint is going to seem a little stale. For your content to stay fresh and engaging, you might need to bring in some new perspectives. Find someone to create some engaging content for your website and have them on as a guest. There are probably many local Australian individuals or experts that would contribute in the same field. You could also look abroad or check other websites that deal with similar topics. These individuals could add their experiences or expertise and make your content more diverse.

The only issue is that you have to compensate them for their work, and it’s likely going to be more costly than your own content. Nobody is going to contribute to your website unless they have a strong incentive.

Financial compensation is fine, but a more budget-friendly option would be to offer them promotion. If your website is big enough, this won’t be much of a problem. They would gladly take the offer for exposure to their target demographic. Alternatively, you could also offer social media promotion and products or services from your business. If your website isn’t too big, it’s worth a try.

Optimize your website

There are countless businesses in Australia that provide high-quality content to their users, but don’t see adequate results for their efforts. This is because factors like marketing and search engine optimization play a big part in the effectiveness of your content.

If you present a video on your website and it plays poorly, lags behind, or doesn’t work on mobile, it’s likely that it won’t draw in as many users. This is something that a lot of Australian website owners don’t realize, and it hurts their chances of spreading content. Increasing the effectiveness of your website’s content is crucial. There are countless experts in quality web design in Sydney that can help businesses set up their website content in a more efficient way. With expert help, you can make your existing content more effective, while also being able to improve your future posts.

Invite users to contribute

As much as people like listening to the opinions and advice of experts, what they like even more is hearing the perspectives of their peers. Opinion pieces and personal experiences make for great content in a lot of fields. The great thing about them is that they don’t necessarily require expertise in any form.

If you wanted, you could invite your website’s users to contribute content of their own. It’s a tried-and-tested method that gives your website more quality content, while also creating a more open and inclusive environment for people to enjoy. Users will gladly contribute their content to a website that they like, even if there’s no compensation or if it’s minimal.

Conclusion

Content is something you can’t do without in online marketing. To create better content on a budget, you’ll need to get a bit creating. With the above ideas, you should be able to handle the task and reach successful numbers.

How to Build a Stellar Brand and Rock the Social Media Ecosystem

In a vast and diverse online landscape, there are many channels and tools to explore. In the midst of all the digital hustle and bustle, major social platforms stand as real giants. From their shoulders, brands can extend their reach and make their messages resonate with a global audience.

Indeed, many businesses have managed to work miracles with their social media accounts. They became globally recognizable and have enhanced their bottom line in the process. But, make no mistake that this is a huge endeavor. Namely, one has to find a way to form a killer strategy and execute it in order to stand out among cohorts of competitive brands.

A tumultuous social age

Social media platforms are a next big business frontier. Consumers flock there to casually share and comment, but also interact with brands and get to know their human face. This creates immense opportunities to engage and delight. Of course, making it happen is much easier said than done. It requires a rock-solid strategy and a long-term commitment.

One of the first things to figure out is which network to pick as a distribution channel. You might want to use more than one but bear in mind that spreading yourself too thin is not the best idea, especially if you’re working with limited resources. The basic rule is simple: You have to be present on hubs that your target audience frequents.

An angle of approach

A thorough research is the cornerstone of your branding strategy. It allows you to tell in advance, with relative certainty, whether your campaigns will hit the mark or not. Just be aware that adults aged 18-34 are the most likely to follow a brand via social media (96%). So, if you cater to the older population, you might want to think twice before investing in branding there.

In general, networks with the largest user base (like Facebook and Twitter) offer an unparalleled reach and should be considered first. Then again, there are some niche platforms that could make sense in terms of what you do and industry sector you operate in. Likewise, image-heavy networks such as Pinterest and Instagram are a great marketing landscape to dispense your product photos and other visual assets.

Name of the social game

In any event, once you weigh all the pros and cons and identify the best channel, come up with a game plan on how to engage the audience there. To get inspired, you can take lessons from some of the best thought-out campaigns out there. They all have something in common: a deep understanding that modern businesses must add value to the lives of the customers.

Moreover, established brands are well aware that social media profiles pose powerful customer service tools. They provide around-the-clock support and display impressive responsiveness. Also, they keep up to date with prominent trends such as the surge in mobile usage. There were 2.56 billion of global social media users who accessed those networks via mobile devices in 2017. Therefore, it is of the utmost importance to tailor the experience to their wants and needs.

Coming on top

There are some other trends that enable your brand to get into the limelight. Visual content reigns supreme: it is 40 times more likely to be shared than other types of content. So, ramp up your image and video production capacities. A good example is to use mockups for your brand content as quality content is an integral part of all good campaigns. Just make sure to produce a regular stream of it in accordance with your content calendar.

Furthermore, note that, although people discuss brands quite a lot, 96% of users does not actually follow brand-owned accounts. This is to say that businesses have to get creative and navigate around the distrust or weariness that users tend to exhibit towards businesses. The trick is to look beyond your corporate channels and launch campaigns that deviate from the traditional advertising logic.

Stay vigilant

Next, let us address one thing that often gets overlooked: keeping track of key performance indicators is vital. In other words, implement a robust social media monitoring strategy. Monitor non-branded conversations for brand mentions. Evaluate your engagement rates and how many social signals you generate. Actively manage brand health at all times. Stay flexible and adjust your strategy should it fail to bear fruit.

This may seem like a daunting task, but rest assured that social media branding pays rich dividends in the long run.

Around 71% of customers who have had a positive experience with a brand recommends it to others. Hence, you have a chance to make the most of word-of-mouth promotion and spread awareness far and wide.  Finally, remember that social signals, although not an official ranking factor, do affect your position in the search engine result pages (SERPs).

Polishing the competitive edge

Social media networks are major public arenas for brand-building. Before diving in, you need to test the digital waters and use acquired insights to create targeted campaigns.

Create a branded environment where customers feel appreciated and valued. Keep an eye on trends to stay on top of the game. Learn how to tell an engaging story and social media user people in. This should enable you to build lasting foundations of trust with your existing customers and win new people over at the same time.

Carry out branding with the maximum marketing impact: Get the word out there and cut through the marketing noise like a knife through hot butter.

Be Fully Visible With A Complete Profile Bio Added In Your Business Account

Instagram is the most popular social media platform that has more than 800 million active users in a month. It is for this magnanimous number of its followers that has made it one of the most favored and sought-after channels for the business owners to showcase their product and promote their brand. In fact, most of the businesses now integrate Instagram with their social media marketing efforts.

Right from the filters to the pictures, bios and links, everything will add to your social media marketing efforts ensuring better results. You will have to use each and every feature that this platform has on offer. This will ensure that:

• You are fully visible on the platform.
• The followers can follow you and your brand.
• You have an increased chance of creating more backlinks.
• You also have an increased traffic to your site, and
• You have an increased chance of conversion of the visitors into your prospective customers.

However, you will not be able to reap the benefits that this photo sharing app provides if you are not strategic and meticulous in your approach, and it all starts with your profile.

Your profile

You should pay extra attention to your profile in order to make your Instagram business account more effective. Just like you will need to make sure that the profile pic is cropped properly into a photo to be used on the app to make it more visible, you will also need to make sure that the logo too is fully visible in its shape. Along with the text, it will make sure that your profile is complete in all respects.

In addition to that you will also need to make sure that you use all the components of your Instagram business account well and truly so that you can take the full advantage of this platform. These components include:

• Name and username: These are the only components of the Instagram profile that are included in the Instagram search. Therefore, use them wisely. Include the real brand name as well as its variations and common abbreviation. If you use the same username or handle across all social networks it will not only help you to get more real Instagram likes but also help them to find you more easily.
• Website: Your profile is the only place where Instagram will allow you to add an organic clickable link. Therefore, do not overlook it and miss out on adding one. Ad links that will take the followers directly to the desired page in your website so that they can read your latest blog posts or of a current campaign.

In addition to the special Instagram landing page, make sure that you take the full advantage of the Instagram business profile features. Such as:

• Contact information that include your email address, phone number, and address on corresponding buttons;
• Category that appears just under your name and allows people to see what you do ata glance, and
• Call-to-action buttons for performing specific right from your Instagram business profile.

All these ensures that you have a complete and result-driven business profile.

---

Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Digital Marketing Agency vs. Freelancers: Who to Hire?

It is not a secret that digital marketing can give anyone’s business an incredible exposure in and out of the social media world. A small business can be a recognizable and successful venture especially if it is equipped with reputable sites, blogs, and links on reputable blogs, plus excellent customer feedback.

But, the success of any venture will not be possible if the people who will be behind the marketing campaign are not good and credible on what they will do. There are the marketing agencies who are equipped with people with the right attitude and the best of abilities to make your campaign the best. Also, some freelancers are passionate about their crafts in boosting your brand. 

There are many ways to choose between a freelancer or a marketing agency, but in this article, we will discuss reasons to hire either a freelancer and an agency which can surely help you decide.

Reasons to Hire a Freelancer

1. Greater Flexibility

Since freelancers work as a one manpower man, they are more flexible to work with few people to work with which means fewer and simpler adjustments as well. Also, their dedication to their work is guaranteed since they work on a particular project at a particular time.

2. Lower Costing

Compared to the rates of an agency, freelancers have lower rates, so they are more practical for simpler projects. Also, some of them are working for a certain project, so there is no need for a longer-term of the contract. 

3. Focus on your Campaign

Dedication on your brand’s campaign guarantees their focus and passion to accomplish it on the schedule, and with your desired results. Freelance management isn’t an easy task but through finding the right freelancers, you’ll be able to achieve your goals.

Reasons to Hire a Marketing Agency

1. Guaranteed consistency

If you are looking for a long-term project for a more sustainable campaign, the agency is the answer. Moreover, agencies can surely handle almost every aspect of your marketing aspect, from the website to every content of your campaign.

2. Better discussions

Digital agencies, especially those that we consider working for the long term, would have to know your company’s visions and objectives so that they can align their marketing projects on the company’s goals. With these, you can talk to them regularly, ensuring that they can cater to your expectations, and expect them to send you comprehensive reports telling them on their developments.

3. Assured quality of the work

Freelancers can give the best quality of their work too, but especially with a bigger project, digital agencies can make the most for your product. A good digital agency has every person equipped for every aspect the best project can have. Also, agencies always have the strategic methods that will make your project the best one. 

Which One is for You?

Both of the freelancers and digital marketing agencies can both be a great help in bringing your business to a higher level upon invading the digital marketing world. However, being clear of your goals, equipping yourself with researches and determining your budget are some of the things you have to know before fully deciding which of these two best options you will choose. 

Reasons Business Should Create An Instagram Presence

Instagram is all over and everyone seems to be hooked on to this platform. Research says that the active monthly users of Instagram is nearing a billion and is still counting. This shows the popularity as well as the potential of this visual sharing platform to reach out to millions, instantly. Rightfully it is called the Insta- gram!

With such a huge potential to reach out to millions in a matter of a few seconds, it is quite natural and also fair for the businesses to take advantage of this photo and video sharing platform to the fullest. In fact, any business that has not done it yet should focus on establishing an ‘Instagram presence’ as soon as possible, if not right now.

Reasons to use Instagram platform

Across all other available social media channels, Instagram happens to be one of the most popular platforms. Everyone seems to love the concept of uploading and sharing photos and short videos, whether it is an individual or a business. Instagram is especially useful for the businesses. There are several reasons for it such as:

• Instagram comes with several useful and innovative features that helps them extensively in their marketing campaigns
• It offers several useful and effective tools that helps them to measure the impact andperformance of their posts
• They can share the best pictures to showcase their products in the best possible way using the editing and filter features provided by it
• They can also upload a short video clip that enables them to ‘tell’ about their product and ‘show’ its usage making their posts far more meaningful and productive
• With a clear and compelling link added in their Instagram bio they can guide their Instagram followers to the landing page or specific pages of their site directly from the Instagram page thereby increasing their web traffic and
• They can turn more visitors into prospective customers thereby increasing their sales volume and business revenue.

Phew! That seems to be a pretty long list of reasons and advantages that business owners can enjoy from their Instagram presence, and you, if you are not insane, should create your own as well.

The changing scenario

With such a humongous fan following, the business marketing scenario and landscape is bound to change. If you do not want to lag far behind your competitors or do not have a plan to roll down your shutters soon, you should focus on making the most out of these billion active Instagram users.

If you are new to it and just like many other business owners find it difficult to grasp feeling that the engagement with Instagram is different from that of Facebook and Twitter, you can always take help of professionals such as Blastup to know how to use Instagram as an effective and productive marketing tool.

Previously, posting images was easy on Instagram but driving more traffic back to the site of a business was not that easy as that was a different chapter altogether. Fortunately, with the availability of such professional and expert agencies along with the useful and effective tools available for Instagram marketing, that scenario is surely about to change.

About business profiles

Businesses cannow have easy access to the features and innovative tools that are usually not available to any regular Instagram accounts. Some of these are:

Business profiles:

You can take the advantage of the Business Profile feature of Instagram to the fullest if you want your users to identify your Instagram account belongs to a business easily. Using this feature will allow you to do a lot of things such as:

• You can give directions to your customers to your business with just a single tap on the button
• You can also assign a contact call to action in it.

You can choose any type of call to action such as a phone call, a text message, or an email.

The posts may look undistinguishable to those coming from the regular Instagram accounts but the actual element of difference will be in the profile page.

• This change will fill up the major void of the ways in which the interest sparked on Instagram can be seamlessly and quickly converted into an action. This in fact has been frustrating business owners right from the very beginning.
• With this feature, when a consumer happens to see anything that they like on an Instagram page, they can easily contact the business with a single tap at the button to inquire about the item and then make an informed and educated buying decision.

However, if you want to gain access to this useful and innovative feature you will need to switch over to a business profile. You will then also gain access to these following additional features.

Insights:

Taking cue from Twitter and Facebook, Instagram has now come up with analytical data for the business users. This data will help them to analyze the performance of their content, then level of engagement and determine the areas of changes required. They will also be able to:

• See the reach of their posts
• The impressions and impacts it has created on the users
• Know about the demographics such as the location and age of the users.

With such useful data for each of the posts the business users will be better off in their marketing campaigns and gain the desired results.

However, this data will not be available on the Instagram app which is why you will need a business account and a business Facebook page linked to it. This will help you to access and analyze the information regarding the users’ demographics as well as their behavioral data. This will in turn allow you to create better Instagram content for the users who will be more likely to fall for your posts and get engage with your brand.

Wrapping it up

With so many advantages and useful features that Instagram comes with, there is no reason not to use this platform for your business purpose. Go ahead and make a better Instagram presence for better business.

---

Author bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Powerful Instagram Marketing Tips To Make Social Media Marketing Actually Work

Since the launch of Instagram, it has grown steadily to become the ultimate platform for sharing pictures and videos. There are several good reasons for it to become the leading platform across all social media channels. A lot of studies are conducted regarding the popularity of Instagram and its reasons. The facts and figures of Instagram show how popular it is. A few of these impressive facts are:

• There are over 800 million monthly users active on this site.
• There are more than 60 million pictures posted in this platform by different users each day to which more than 1.6 billion ‘likes’ are given on a daily basis, and
• In this site you will find a large number of influences as well who usually have a massive number of followers.

All these facts indicate one thing and that is if you have a proper plan and know how exactly you can use this platform for your benefit you and your brand can become an influential brand as well.

All you have to do is follow the right Instagram marketing processes, link it with your social media marketing strategy and post the right kind of content at the right time to stay relevant and consistent to your current followers and at the same time bring in a lot of new ones.

However, this can be really hard for you if you do not know which kinds of posts will work best for your business for growing audience.Here area few simple and effective Instagram marketing tips that are powerful enough to make your social marketing strategy actually work and make it a success. Following these tips, you will be able to make the most of this popular platform for all that it is worth.

Create a business profile

The first important thing that you should do is create a business profile. If you already have an account, make sure that you make the switch to a business profile as soon as possible before you start to think about your Instagram marketing strategies.

This is an easy process that you can do by going to the settings and clicking on the “Switch to Business Profile” tab to get started. You will enjoy a few clear benefits when you create a business account. These are:

• The followers for Instagram can click on the contact button to get in touch with you right from the Instagram page as they would have done while visiting your website.
• The business profile will also allow you to create and publish Instagram ads without any need to use the advertising tools of Facebook, and
• You will be able to access all Instagram analytics tools called Insights easily to know the stats about the impressions and measure the reach of your posts.

In addition to that, the Instagram business profile comes with a load of free perks which when you unlock will enable you to use them to track the different metrics that will help you a lot in understanding your audience.

Use free Instagram tools

Typically, the Instagram business profile is not very different from the Facebook business profiles. If you use it properly along with the Insights you will be able to view different statistics that will tell you a lot of different things such as:

• The impressions
• The impact
• The level of engagement and more.

This data will allow you to breakdown properly the demographics of your Instagram followers. This will provide you with different useful information such as their:

• Age
• Gender
• Location as well as
• The most active hours.

However, these Insights are not just generalized data. You will get specific information about the posts for the week that will tell you about how many impressions these posts earned in that specific week. This will eventually allow you to determine the top posts of the week.

• These free tools that Instagram offers especially to the business account holders are in fact priceless. This is simply due to the fact that you can use these tools to understand how exactly your users are interacting with your posts.
• You will be able to boost engagement by the users with your posts when you make the necessary adjustments to your posts which you can only do in a better way when you know about how your users are interacting with them.

Typically, for business marketers who use this visual platform the best uses a specific category of posts which is the product teasers. This happens to be the most attention-grabbing, always.

Use product teasers

Therefore, make sure that you design and post product teasers that will urge people to make a purchase, of course ensuring that you do so gently so that the users do not feel that you are pushing them to make a sale.

Believe it or not, study shows that you can sell more products simply by posting appealing and well-crafted product teasers on Instagram, which is a great platform to advertise your products.

However, you will need to play all of your cards right so that you do not annoy your users or scare them off with ads to the extent that they leave your site feeling embarrassed either.

• Make sure that you do not be too pushy with your marketing so much so that it feels aggressive.
• In order to retain your users and stick to your site make your Instagram product teaser posts carefully so that it is simple.

The best way to create a product teaser for Instagram is to talk about your product in such a way that it will increase the excitement of the users and still not make it look like you are trying very hard to make a sale.

Remember, successful Instagram marketers do not use this platform to sell a product directly. They just use it as a gateway for the users to visit their site wherein they can know more about the product, make a buying decision and place an order. You should do likewise as well to get the best results from your social media marketing strategy.

---

Author bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

1. Blogs
2. Emails
3. Newsletter
4. Videos
5. Webinars
6. White papers, case studies and eBooks
7. Infographics, diagrams, flowcharts & graphs
8. Checklists
9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

Massive Instagram Followers; Why You Must Have Them

A figure is a significant factor for social media users. They love to check the number of friends, followers, likes, comments among others. Well, as a savvy entrepreneur, these statistics should be vital to you as they are essential to developing an accomplished social media profile.

Instagram is one of the social media platforms where the number matters a lot. A high number of followers on Instagram is very useful for both official and individual accounts. And the reasons are as follows:

1. Generating high followers for official pages

Professional pages are designed to gain more  insta followers to sell products or services. And consequently, the higher the number of followers, the more exposed your brand will be to the public. Nevertheless, there are some benefits of high followers which people know little about. Check them out!

With a significant amount of followers, Instagram becomes a fun place to be. And once your page becomes an exciting place to visit, you will get more comments, more likes, and interact with a lot of people.

The higher your number of followers, the higher your revenue. Once your followers begin to rise, your customer base will also improve significantly. While the manner in which you market your product plays a significant role in your sales, the number of prospects is also as crucial. When you get both marketing strategies and many prospects on the high side, then, you can only expect your business to flourish.

2. Generating high followers for personal pages

People need a significant number of followers for different reasons best known to them. However, generally, more followers on personal accounts will offer the following benefits to anyone:

It helps to create a long-lasting relationship with people around the world. Instagram is one of the most comfortable platforms to connect with people. Hence, you can make a lot of friends with similar interest or hobbies to yours – if you don’t aim to make money or sell your product.

A personal Instagram account will help you to promote your hobbies. For instance, you can share the images of you painting your landscape as a hobby even though you don’t sell paints on Instagram. People with a similar hobby will gather to your page to share an interest in your fun activity. Sometimes, genuine interest and exposure can be more valuable than money.

Having more followers can make your page quite interesting. Most personal accounts on Instagram contain only friends, families and work colleagues as followers without no fun. If you have more followers on your page, people that get to see your page will believe that your page must be interesting. And consequently, people will follow you more than ever for some quality fun time.

Regardless of the type of account you run, having a higher number of followers matters and quite beneficial. While Instagram activities such as like, comment, and followers are essential factors for effective marketing, they are just as crucial for connecting with people that have similar interest as you do. Make the most out of your Insta followers!